Minotti has opened its first flagship store in Dubai’s Jumeirah district, marking a significant milestone in its Middle Eastern expansion with partner Al Tayer Insignia. Spanning two levels and approximately 900 sqm, the store is designed as a villa-inspired oasis that embodies the brand’s refined lifestyle. In collaboration with Firetti Contemporary, the showroom also features a curated selection of contemporary artworks by Irvin Pascal and Samuele Ventanni, adding a vibrant artistic dimension to the space.
With high ceilings, natural light, and sophisticated architectural elements, the showroom creates a dynamic experience through features like steel columns, a chestnut-colored fireplace, and a winter garden. The interior, crafted by Minotti Studio, showcases the 2024 Collection through a rich palette of materials, from moka oak to Iranian silver travertine, offering an elegant aesthetic in both public and private areas, including spaces for design consultations and outdoor displays. The flagship reflects Minotti’s values while enhancing the contemporary design landscape in the region.
November 11, 2024
