Diaa Allam combines ancient techniques with innovative approaches in order to bridge the gap between History and Future.
Celebrated for revolutionizing the traditional art form that is Arabic calligraphy, Diaa Allam combines ancient techniques with innovative approaches in order to bridge the gap between History and Future.
Although his calligraphy can be described as freestyle, Diaa Allam’s experience as an architect and urban planner gives his lettering style a uniquely distinctive feel, structuring sizes, forms and shadows in a viscerally pleasing aesthetic.
As a multi-disciplinary artist, Diaa Allam has spent over a decade to perfect his expertise in Arabic calligraphy, Mural painting, 3D calligraphy and Digital design. Additionally, by using new technologies such as NFTs, Metaverse, AI and Augmented/Virtual reality, Diaa Allam aspires to spread the beauty of Arabic calligraphy and maintain Arabic culture’s influence in the inevitably digital future of art.