Celebrated for revolutionizing the traditional art form that is Arabic calligraphy, Diaa Allam combines ancient techniques with innovative approaches in order to bridge the gap between History and Future.
Although his calligraphy can be described as freestyle, Diaa Allam’s experience as an architect and urban planner gives his lettering style a uniquely distinctive feel, structuring sizes, forms and shadows in a viscerally pleasing aesthetic.
As a multi-disciplinary artist, Diaa Allam has spent over a decade to perfect his expertise in Arabic calligraphy, Mural painting, 3D calligraphy and Digital design. Additionally, by using new technologies such as NFTs, Metaverse, AI and Augmented/Virtual reality, Diaa Allam aspires to spread the beauty of Arabic calligraphy and maintain Arabic culture’s influence in the inevitably digital future of art.
Winner of the 2016 Al Dar Calligraphy competition, Diaa Allam has since participated in many international events and collaborated with some of the world’s most prestigious brands, including Rolls Royce, BMW, Dior, Cartier, Tiffany&Co, Google, Apple, HSBC, Harrods and many more. Alongside his international clientèle, Diaa’s work has also caught the eye of many notable entities in the Middle East, such as Emaar, Mubadala, ADNOC, etc. making him one of the most prominent artists in the region.
His artwork has been featured in World-altering events such as the Expo 2020 Dubai, where he was a key artist in the center dome show, as well as commissioned to be gifted to His Holiness Pope Francis and the Grand Imam in 2021.
Throughout the years, Diaa Allam has also received significant exposure from reputable publications such as GQ Middle East and Vogue Arabia, as well as gathered an enthusiastic social media following of 220k+ on TikTok and Instagram.
Thanks to his eye-catching style and versatile practice, Diaa has received support from distinguished collectors such as HH Shk Manal MBR, H.E. Hala Badri, Taha Al Fahim, Ali Daud, all of which are part of his exclusive membership, an unique initiative that aims to increase the value of his art work through numerous perks, private events and philanthropic endeavours, which are at the core of his belief system.